The Hyundai Ioniq might offer some pretty good figures when it comes to a cheaper price tag and better efficiency, but it hasn’t got the Toyota Prius too worried.
The Hyundai Ioniq arrives in the US in compact hybrid format and it is $2, 485 less than the starting price of the 2017 Toyota Prius liftback. It is also cheaper than the mid and the upper levels of the Prius.
The Hyundai Ioniq SEL and Limited versions come with a price tag of $23, 950 and $27,500, while the Prius Two Eco, Prius Three, Prius Three Touring, Prius Four and Four Touring come in with price tags between $25, 165 and $30, 015.
The vice president of Toyota said that they still have to be launched and grab the attention of people and get them on the map so they are not too worried about the advantage in pricing in the short term. He did go on to say that they would have to keep an eye on them further into the year.
The Toyota Prius comes with some advantages of its own though as people in Michigan, Ohio, Kentucky and Tennesee are able to take advantage of $1,500 cash back or 0.9% APR over 60 months on the 2017 version. Those going for the 2016 version can get bigger discounts.
Toyota is happy with the sales so far, during January and February sales totalled 2, 728. The sales of the Prius liftback declined by 24.4% in February, when compared to the same period the year before.