Volkswagen Atlas Cross Sport R-Line Showing Off New R Logo This Week

Volkswagen has been teasing the Volkswagen Atlas Cross Sport R-Line for some time now and they have now finally announced the reveal date for the vehicle.

The production version of the Atlas Cross Sport R-Line will be based on the concept with the same name and when it arrives, it will be wearing the new Volkswagen R logo. According to Volkswagen, the new R logo will symbolize a new start for the performance sub-brand.

The logo was developed by a team led by Klaus Bischoff along with the Technical Development department and Volkswagen R Marketing team. They wanted the logo to not only look modern but also simple and be suitable for the digital media.

Volkswagen has been doing a lot of logo revamping as they also updated the Volkswagen logo to be more digital media-friendly. Besides the Atlas Cross Sport, we are expecting to see the R logo used on other performance-oriented models.