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LG Nexus 4 Price Won’t Drop Despite A Nexus 5

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It seems that the rupee is going to have a negative effect on how much people will have to pay for their handsets over in India. The rupee is close to 70 and this means it has devastated the price advantage there was when purchasing phones in the US, where they are usually cheaper.

The cost of the LG Nexus 4 has come down and you can purchase it for Rs 14,000, or around $199. This undercuts most of the high end handsets. At the Google Play Store we have seen a drop in price of around $100 for the LG Nexus 4 and you can pick it up for around $249 or Rs. 17.500 for the 16GB version.

There are some who would not look at the LG Nexus 4 when they see all the devices with 1080p displays. The handset comes with specs that are superb and it has pure Android. It also has great support and a price tag that would be very hard to beat.

When the handset arrived in India it cost Rs 25.999 for the 16GB version. This was more than the $349 price tag. Google does subsidize the price of the LG Nexus 4 and they get back money from selling in the Google Play Store. So this is why it makes a lot of sense to keep the price tag low. The price of the device will not change, perhaps except for on the great market.

In India people are always on the lookout for a deal and they often turn to the grey market as it means that people can get the handset cheaper than sourcing it from abroad.

We asked sources in the market if this would be seen with the LG Nexus 4, we asked if there would be a drop in price, they said there would not be one. We did see a price cut and the retailers know about this. But the rupee is dropping at the moment and so savings cannot be passed on. At the moment the LG Nexus 4 is Rs 23,500 and it has been this price for quite some time. For the cost of the handset to start dropping, the rupee will have to start to recover. Therefore you might want to wait for a while to get a handset in India.

Cecelia has the patience of a praying mantis. She spends the day sifting through press releases from all the major brand’s PR reps. From the most ridiculous announcements to those you really want to know more about, Cecelia makes it a point to skim through as many daily as possible so you won’t have to.