Apple CEO Apologizes For Maps But Not “Scratchgate”

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It looks like Apple is finally ready to speak up about its major blunder with the rollout of its map app with iOS 6 and the iPhone 5. Earlier yesteday, Apple CEO Tim Cook wrote an open letter on Apple’s official website apologizing for what iPhone users had to go through because of their decision.

Apple CEO apologizes for Apple maps but not iPhone 5 scuffing complaints

Tim Cook said he was “extremely sorry for the frustration” and that Apple “fell short on the commitment” of bringing top notch products to its fans. The full open letter is at the bottom.

Coincidentally he had nothing to say about “scratchgate”, the biggest complaint with the iPhone 5 to date. If you’re late to the party let me get you up to speed. Apple’s iPhone 5 body is made of aluminum which is naturally softer than the glass case of its predecessor the iPhone 4S. It is basically a shiny metal coated in two layers of paint. As you would expect, when a black iPhone 5 gets scuffed it shows this metal layer underneath, and apparently it is way too easy to scratch the paint off. Apple’s Schiller said that is “normal” hinting that there is no fix coming.

So while Apple may find a way to rectify the Apple Maps fiasco, we’d suggest putting a case on your iPhone 5 if you’re worried about scratches. Cook’s open letter follows.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Mike is the man who reviews gadgets that aren’t mainstream or products that can’t exactly be classified as consumer electronics e.g. portable talking toilets. It’s always interesting to read about the crazy products we have here in Asia that just don’t get as much publicity as they warrant.