Galaxy S3 vs iPhone 5: It’s What’s Inside That Counts

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The iPhone 5 has been dogged by comparisons to the Samsung Galaxy S3. Its camera, display and browsing speeds have all been under the microscope. The iPhone 5 has some amazing hardware, and benchmark tests have shown it to be better than the S3 in some ways.

Samsung Galaxy S3 vs Phone 5: why S3 is still hot

The Samsung Galaxy S3 is the best seller of the year, and four of its five most successful weeks came straight after the iPhone 5 came out. It’s sold more than 30 million units, and knocked the iPhone 4S from the top spot. The Samsung Galaxy S3 is also the most popular phone in the UK, followed by the iPhone 5 and the S2 suggest reports from November. So why is it so popular, and why has it remained so?

Benchmarks are useful tools, but their measurements don’t tell the whole story – they don’t say how “smart” a smartphone really is.

Modern smartphones have to recognise voices, take simultaneous videos and stills, pay bills wirelessly, browse the web and occasionally make a call. Here is where the iPhone 5 falls a bit as it doesn’t stretch itself far enough. It’s one of the most basic high-end phones, as it doesn’t have the customisation room of the Samsung Galaxy S3 nor the features which its powerful hardware should be able to support if they were only included. iOS 6 is way more tied up than it should be for 2013.

The pre-launch iPhone 5 rumours about holographic keyboards and video projectors showed us how much Apple fans want innovation too. They should have gone to the Samsung Galaxy S3 then, with its Android S-features like the palm-swipe screenshot, and the ability to abandon a text and call the contact by raising your phone to your ear. The Samsung Galaxy S3 tracks your eyes and dims the screen when you look away, and you can use NFC and MHL, as well as charge it wirelessly.

You can customise your Samsung Galaxy S3 as much as you like, with custom keyboards, launchers, ROMs and so forth. So, you can see what high-end and strong hardware can do when the software is flexible enough. Apple opted for streamlined, sparse and so had to make sacrifices. Such asceticism just isn’t cool anymore, though, when people use their smartphones for GPS, MP3s, films and computing already with hopes that it can continue to support other needs.

So, the Samsung Galaxy S3 and the iPhone 5 are great devices, and deserve their places in the market, but Samsung is in pole position for innovation now. People are happy to wrestle with Android to understand it, as they know they’ll reap rewards.

The Samsung Galaxy S3 is no great beauty, not like the iPhone 5, but it’s what’s inside that counts, and it’s what will keep it at the top for a while yet.

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