Ferrari surprise us all when they pull the cover off the Ferrari Roma last week and it looks like Ferrari wants it to be the vehicle that opens up the eye of the public.
According to Ferrari Chief Marketing Officer Enrico Galliera, there are many people in this world that can actually afford a Ferrari but only a small percentage of those people actually get one. He thinks that it is because a lot of people do not realize how fun the Ferrari is to drive and that is why they came out with the Roma.
They feel that by offering a less intimidating model like the Roma, people will be more willing to give Ferrari a chance. He added that the Ferrari was made to lure buyers that like to own luxury SUVs and sedans but have never own a sports car.
What do you think of the new Ferrari Roma?