All-New Toyota Fortuner: Target Audience Too Specific?

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When it comes to vehicles like the Toyota Fortuner, we know that it is mostly about being tough and hardcore but it looks like Toyota Egypt might have taken that too far with their latest Fortuner ad.

The new Toyota Fortuner ad by Toyota Egypt came with the punchline “Toyota Fortuner…made for men” which a lot of people are finding to be a little too sexist for their liking. The video spot says that

“The 21st-century man doe not need to hunt for lunch. Simply, because he can have his lunch delivered to him. As such, opportunities to use his raw power are limited. To opening stubborn jar lids, or carrying up four grocery bags at the same time. It’s true. These days, it’s harder for a man to liberate his man-side. But rest assured, he knows how to use his power.”

Toyota has not said anything about the matter yet.Is this another case of gender discrimination or do you think the people are overreacting?

Always looking for something new to learn, Mario looks at the internet as one big startup. With him at the helm, continues to head in the right direction of providing high quality and unbiased information on the latest new car models and electronics.