2017 Mazda CX-3: Never Meant For Sales Success

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The 2017 Mazda CX-3 wasn’t destined for sales success yet the vehicle is anything but a flop even though its sales have been on the decline. During the past few months in the US the competitors sales have grown by 21% year over year, while sales of the CX-3 have declined by 4%.

The 2017 Mazda CX-3 is a new model of vehicle and it’s been around for around 18 months now. It is an attractive vehicle and one that has been highly regarded by those who have reviewed it. Yet for some reason the sales have been declining while its competition has been flourishing.

It seems that Mazda isn’t too worried about this as they never intended for the Mazda CX-3 to chase sales volume just for the sake of it. Mazda said that the first supplies of the vehicle were all higher trims and they had all-wheel drive. Two thirds of the stock is all-wheel drive and this comes as an option of $1, 250 on all of the trim levels.

The Honda HR-V is in competition with the Mazda CX-3 and only half of the stock of the HR-V is offered with all-wheel drive. Around 40% of the CX-3 that sits on dealers’ lots has a price tag of above $25,000, which means there is only 1,800 units available at under this price tag.

During 2016 only 3.5% of vehicles sold in the US in the subcompact crossover market were the Mazda CX-3. During January of 2017 it was the second month in a row that the sales of the CX-3 declined by 14% and this meant that the market share dropped to 3.1%.

Mazda needs more CX-3s that are affordable and these should arrive by way of the entry and mid-level vehicles along with them being offered with front-wheel drive. However a well-balanced ride and handling along with six-speed automatic offering 146 horses and good looks may not be enough for the Mazda CX-3.

Always looking for something new to learn, Mario looks at the internet as one big startup. With him at the helm, continues to head in the right direction of providing high quality and unbiased information on the latest new car models and electronics.