2017 Chevrolet Volt: Success Remains Elusive

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Confined within the small world of plug-in vehicles, the Chevrolet Volt is a raving success. But seeing things from afar doesn’t make the series-parallel hybrid that impressive, especially when compared to gas-powered equivalents.

The closest to the Volt would be the Chevy Cruze, which shares the same fundamental look as the plug-in. And like its cousin the Cruze is a fuel economy champion that would continue to be so for 2017 now that it is adopting a diesel powertrain.

According to Wards Auto, the semi-electrified hatch has enjoyed a 58.2 percent sales boom this year with 21,048 deliveries so far, but that figure appears an afterthought next to the sales of the Cruze.

Chevrolet Cruze

The Cruze has amassed 171,552 buyers this year, more than 8 times the Volt’s tally. Should we blame low gas prices for this? Perhaps. Or perhaps we could blame the lack of support for electrified vehicles.

A new study from Sierra Club has sought to find out how much automakers invest in advertising their electrified nameplates, and the results are grim. Well, this should be common knowledge to anyone familiar with the Volt, with or without the study.

Among its peers, the Volt is a bona fide winner, but placing the larger picture in view, success remains elusive not only for the Toyota Prius Prime rival but for the EV industry as a whole.