Should The Chevrolet Camaro Follow Marketing Strategy?
When it comes to sales the 6th gen Chevrolet Camaro hasn’t really been doing all that well. Now GM wants to set things right but a lot of people cannot understand why the sales have been so poor. Some analysts believe that is has been the marketing strategy that is to blame.
It has been said that GM cannot offer up a good promotion and this is one of the reasons why the sales of the Chevrolet Camaro have dropped. It started off well enough but then GM wasn’t able to keep the attractiveness of the vehicle and the hype surrounding the Camaro died down.
If this is the case then it wouldn’t be too difficult to make things right again with the Chevrolet Camaro sales. All they have to do is give it a new marketing strategy. Perhaps they should forget all about the Real People concept and take on a strategy that is straight to the point with details.
They could use something similar to the ad for the Nissan Maxima as this shows the details of the car in full and yet it has been made so that the vehicle tempts people to buy it. Check out the ad below and let us know if this is something that GM should adopt for the Chevrolet Camaro.