While some retailers are recommending the Apple iPhone 5 while rivals like ZTE, Motorola, LG, Huawei and RIM have no presence or very little of it, the Samsung phones are the ones getting the best word in reports IBTimes and their recent checks with retailers.
HTC was the pioneer of Android handsets early on, but now they have dropped off and they are not in the top 5 list after a drop in sales during last quarter and were passed by Sony and Huawei.
One of the most recommended of handsets has been the Samsung Galaxy S3 and the Samsung Galaxy Note 2, despite the fact that they have been in the market for much longer than devices from Apple, HTC, and Nokia. This was revealed by Julian Jest of Informa Telecoms and Media.
What has been surprising is the fact that Apple was only recommended in two stores, which were Phones 4U and the 3 store, despite in store advertising campaigns and recent launches of products. Both of these phone stores recommended the Apple iPhone 5.
Researchers paid a visit to John Lewis, Everything Everywhere, 02, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. Mystery shoppers scored points on the manufacturer which were based on if the store advertised in the window or in the shop. They also asked shop assistants to recommend tablets and handsets.
Apple along with Samsung was both advertised, however Samsung was the most recommended.
A spokesman said that they thought that sales assistants consider the Samsung handsets to be a safe bet when it comes to earning great commissions.
A similar survey was undertaken in California which said that Samsung and HTC were the two brands that had been the most promoted, and Samsung was the one that was the most recommended out of competitors.
Samsung and Apple have both revealed their quarterly earnings. Samsung have enjoyed profits of around 76%, which has been largely down to the sales of the Samsung Galaxy range of devices.
The Korean firm said that they expect growth to slow down in the West in 2013.
They have plans to reveal their next flagship device, the Samsung Galaxy S4 next month at an event which is to be held in Monaco.
Apple has seen around $31 billion wiped from their value thanks to sales of the Apple iPhone that have been weaker than expected. They sold around 47.8 million handsets during the last quarter; however Wall Street had expected them to sell more.
Analysts are now saying that the future of Apple lie in exponential software growth.
Some Apple followers have said Apple need to be more innovative and only this will lead them forward and allow them new growth. This could be anything from computers that could be worn to HDTVs.