Mini has always been associated with being quirky and fun but it looks like Mini might be looking to change that based on the new logo that they will be sporting in the near future.
Mini unveiled their new logo design and while it still came with the signature Mini logo design. It is clear that the new flat design is more toned down and less quirky. According to Mini, the change of design meant that Mini is looking to offer a more “future-oriented” vehicle in the future and wants to focus on the essentials right now.
Of course, the fans had a lot to say about the new design with many saying that they prefer the three-dimensional logo over the flat and boring new logo and Mini decided to go for. We think that it can work but it would be interesting to see how this translate into their future designs.
What do you think of the new Mini logo?