Just one day after the CEO of Apple, Tim Cook, said that Apple were working on making more affordable products the cost of the MacBook Pro laptop with the retina display, along with the MacBook Air 13 inch, has dropped down in price.
Apple says that the 13 inch MacBook Pro with the retina display is to start at $1,499 for those who want the 128GB version, which is down by $200. You can get the 256 GB version of the laptop with a price cut of $300 as it now starts at $1,699. It also has a faster Intel processor the Core i5 which has jumped from 2.5GHz to 2.6GHz.
The MacBook Pro 15 inch with retina display comes with quicker Intel Core i7 processors while the 15 inch lower end device has a 2.4GHz processor, which is up from 2.3GHz. The higher end 15 inch version comes with a processor of 2.7GHz, which is up from 2.6GHz and it comes with 16GB of RAM, which is twice the amount.
Apple has also cut $100 from the cost of the 14 inch MacBook Air and this now comes with a starting price of $1,399.
Tim Cook spoke out at the Goldman Sachs Technology and Internet Conference on Tuesday. He was asked about an affordable Apple iPhone and he didn’t dismiss or embrace the possibility that we might see a cheaper Apple iPhone. He did say that they were “making moves to make things more affordable.” Apple have dropped down the price of Apple iPhone 4 and 4S following the release of the Apple iPhone 5. These devices have great appeal for customers that are “price-sensitive”.
Cook did dismiss an idea of marketing their products based on the technical specs. He said that customers cared more about the user experience of the product than the speed of the processor or how many megapixels the device had. He said that “These are things that technology companies invent because they can’t have a great experience,” Cook said, “and so they talk about the spec of something.”
The MacBook Pros with their retina display, along with the MacBook Air are at the moment available at the new prices from the Apple store, retail stores and resellers.