One of the most interesting things about the recently announced LG Nexus 4 was its surprisingly low price tag. Sure it lacked LTE and expandable storage but the rest of its stellar hardware made it difficult to swallow the economical price tag Google kept on it.Google caught a lot of people off guard when they announced their LG Nexus 4 with a very low price tag.
The device costs $299 (8GB) and $349 (16GB) in the US and Canada and in the Europe this is 299 euros and 349 euros, or £239 and £279 in the UK. So it seemed that Google couldn’t go wrong.
LG Nexus 4 price tag actually subsidized?
On the Google Play Store, on 13th November the LG Nexus 4 page goes live and the device will be shipped out in the US, UK, Canada, Germany, France, Spain and Australia. The prices for the rest of the countries are up in the air at the moment.
Different retailers tell us different things around the world and it looks as though the pricing for the handset for countries that are not in the shipping reach of Google Play store, may be much higher. Retailers in Denmark, Austria and Italy all say that the suggested pricing will be set at much higher and will be in the region of around 549 euros to 599 euros reports AndroidCentral. For one the Spanish retailer Phone House, which is part of the Carphone Warehouse in the UK, have changed their minds about having the LG Nexus 4, thanks to the price being higher than what was expected.
Of course you do have to take into account that this is not down to Google, LG happens to be the one who is selling the handsets to the retailer and they don’t have to subsidize it for everyone. If Google want to be able to sell direct to countries they require a great deal of certification and approval, some of which is not available in all areas. Google are able to offer the LG Nexus 4 for cheaper thanks to them having overheads that are lower. However this doesn’t make it easier or cheap if you cannot get the device from the Google Play Store.
Of course the price of the handset may drop once importers have got their hands on the device in countries that can get them from the Play Store. However at the moment we don’t know how long this would take. For now we will just have to wait to see if things clear up when to comes to the pricing.