Jeep is making some huge changes and it is looking as though one of the biggest victims is going to be the Jeep Cherokee, which is the sales leader. The FCA wants the Jeep Wrangler to become the distinguished nameplate along with being the best-seller in the US and the rest of the world.
In the US the Jeep Wrangler has taken over the sales for year to date and monthly of the Jeep Cherokee and this is something that Jeep wants to ensure remains for some time to come.
The Jeep Cherokee isn’t going to be produced at Toledo anymore. This means that the Jeep Wrangler is going to benefit as the production is going to be boosted from 240,000 to 450,000 per year, which is an increase of 87.5%.
The crossover has been taken over by the Jeep Renegade both directly and indirectly and internationally there hasn’t been any other nameplate that has been able to come anywhere close to the sales growth rate of the Renegade.
Around 70% of all sales of the Jeep Renegade have been to those outside of the US. If it continues at that pace overseas then the Renegade may take over from the Cherokee to become the best-selling vehicle outside of the US.
In the US things are different however as the platform that was used on the Jeep Renegade is going to be the one that is seen on the Patriot and Compass replacement. This does make things harder for the Jeep Cherokee as the model would contend for position as being the cheaper and smaller version of the Jeep Grand Cherokee.