There is something ironic about the Jeep Wrangler as it happens to be the most popular vehicle but it hasn’t been the best-seller. Out of the six models in the lineup at Jeep, the Wrangler is in third place. This is down to the production being at just one plant and it being shared.
The first and foremost priority for Jeep and the Jeep Wrangler is for the US market and this has been why only 20% of the 250,000 units have been sent out overseas.
The Jeep Renegade on the other hand has gone in a different direction and it is now produced in three different regions and none of them is in the US. This resulted in 62% of sales coming from customers outside of the US last year.
The FCA is shaking things up and the Jeep Wrangler is going to be given a huge boost. This means that the supply isn’t going to be limited any longer for foreign markets. They are investing $700 million and making changes to the production so that they can produce around 450,000 units.
So it looks like the Jeep Wrangler is going to be the same as the Ford Mustang, which took the international market by storm recently. The Wrangler is going to have to do some warming up and it might then enjoy the same success as the Mustang. When it arrived in Australia it sold out within a month.
We are not anticipating the sales to be boosted by much in Europe, Asia and the Middle East as these are regions where the presence of the Jeep Wrangler is still sparse.