Smartphone buyers are very influenced by the manufacturer’s reputation, especially at the top end of the market, and the excellent reputations of Samsung and Apple mean that buyers tend to upgrade in-brand rather than defecting to another brand. So, when the Samsung Galaxy S4 and the iPhone 6 hit the streets, loads of people will be waiting to bag them without really thinking about what the devices are bringing to the party versus its rivals.
Samsung Galaxy S4 vs iPhone 6: your next phone is pre-decided
For the sake of argument, we’ll stick to the names iPhone 6 and Samsung Galaxy S4, as we can’t be sure what they’ll be called just yet.
There are strong rumours of a February 2013 launch for the Samsung Galaxy S4 at MWC, followed by a March or April release – just three short months away!
Apple fans have already been taken aback by the iPad 4 coming out only a few months after the iPad 3, and are now expecting the iPhone 6 to be out before next September. It might be out as early as June, in time for WWDC. This makes sense as well, when you think about how busy the latter part of 2012 was for Apple with the iPad Mini, the iPhone 5, the 13” MacBook Pro and the iPad 4. Spacing out launches to gain maximum publicity will work well.
2013 may also see Samsung developing its own style – finally. Samsung has already achieved the impossible by catching up to Apple in the innovation and tech stakes, so beating Apple in looks with its Samsung Galaxy S4 will be a real hat-trick.
Apple still has lots of devotees, but then so does Samsung and its Galaxy stable. Product-Reviews recently asked 22,000 of its Facebook likers whether they’d choose the iPhone 6 or the Samsung Galaxy S4, and most of them said the S4. Without the specs, it’s obvious that these people are going on rep alone. Apple has a real cult following, and doesn’t like to rely on crass and base things like specs to get the punters in in the first place. Samsung, on the other hand, likes to hit the audience in the face with its know-how and numbers.
So while one phone could be slightly better than the other come 2013, most people will still upgrade according to brand and OS loyalty.