Eddie Cue from Apple is now in the new board of directors at Ferrari. Cue is the vice president of internet software and services and has been a veteran of Apple for 24 years. He said that he was pleased to have become a member on the board and that he would continue to be in awe of the world class design, along with engineering that Ferrari is well known for. Cue has owned a Ferrari for the past 5 years.
Apple exec joins Ferrari board of directors, what this could mean for iPhone & Ferrari cars
Apple of course has partnerships with a total of 9 manufacturers of cars. They have a view of bringing Siri Eyes Free, which is a version of their voice control for the iPhone to them within 2013. This could mean that it is also going to Ferrari too, thanks to the appointment of Cue.
In the past Cue has worked on iBooks, iCloud and the App Store, and is now in charge of Siri, along with the app that has caused a lot of dismay, Apple Maps. This came about thanks to the reshuffle of Apple recently. It is thought that Ferrari could be looking to benefit from Cues expertise when it comes to dashboard software. This of course is one particular area in which Ferrari falls behind the likes of Audi and BMW. Apple is well known when it comes to UI design that is intuitive and stunning; these will be a large part in the future of luxury high end cars.
While all that is good news for Ferrari and their future in car systems, we may also see sharing go in the opposite direction. Ferrari is of course known for their beautiful Italian designs. With the iPhone 5 focusing on being lighter and thinner just like sports car strive to be, we wouldn’t be surprised if some of Ferrari’s design engineering can be shared with the folks over at Cupertino labs. With Jony Ive now in charge of iOS design as well, you can expect him and Cue to be working much closer together. I’m just wondering how a little Italian pizazz would fit with Apple’s otherwise Braun-influenced designs.