There has been a lot of talk lately about the successor to the iPhone 5. Now it goes without saying that Apple will release a new iPhone this year given that they have done so without fail since 2005. However this time around, I predict there will be 2 smartphones coming.
Why Apple will launch an iPhone 5S & iPhone 6 together this year
I am of course refering to the rumors of a cheaper iPhone coming our way. Since early last year, there have been talks about a cheaper iPhone. Some have dubbed it the iPhone Lite while others iPhone Mini.
Ex-Apple CEO Steve Jobs once said that it would be better if Apple cannibalized their own sales rather than allow their competitors to do it. That was the reason why both iPad Mini rumors were first brushed off but Apple did in fact release the tablet. While many thought the iPad Mini would cannabilize sales of the full-sized iPad, reports showed that many iPad Mini buyers were first time Apple tablet customers.
As such a cheaper iPhone would have the same effect. It would help those who have trouble getting an iPhone due to the premium price barrier, to have an alternative option. I would think that instead of calling it an iPhone Mini or Lite, that Apple would call it the iPhone 5S. Why? Apple’s Schiller may have answered that already for us.
Apple’s Phil Schiller dismissed rumors of a cheaper iPhone coming just last week. However we’ve seen Apple backtrack in the past. So if anything, Apple could launch a cheaper iPhone and call it “value added”, not cheap. Hence giving it the iPhone 5S name would fit perfectly.
Just like how the iPad Mini stands clearly below the iPad 4, we would see that with the iPhone 5S and the iPhone 6. We could see Apple call stick a 3.5-inch display on the iPhone 5S hence making it clear that it is below the iPhone 6. They could also stick in an older-gen processor, just as they clearly did with the iPad Mini.
It only makes perfect sense for Apple to release both an iPhone 5S and iPhone 6 together. After all, Android has been eating up the mid to low price range smartphone market for years now. An iPhone 5S should help Apple expand its customer base by giving a lower entry price point just like the iPad Mini has, without eating up sales of its big brother.
This may mean that the same would happen with the Apple iPhone Mini, as one of the biggest things standing in the way of people buying an iPhone has been the price tag. This has been more so with those who are outside of the US where the subsidies with carriers are not quite as generous.
Just as the rumours of there being an Apple iPad Mini were dismissed in the beginning, the same is bound to happen with the Apple iPhone Mini. Phil Schiller did say that Apple would not reveal a cheap iPhone. However you have to face it, Apple have backtracked in the past. Tim Cook could just come out and say that Apple doesn’t release cheap products, just products that are value added, in the form of the Apple Mini iPhone. Voila! There’s your value-added iPhone!
So just what might the device look like? Well one reader has posted a concept that is interesting. The device comes with a display of 3.5 inches. and shares the same styling as the iPhone 5, which is also believed to be what the iPhone 6 would look like. This could be a perfect way to tell the difference between the value added version and the premium iPhone. As with the Apple iPad Mini, the cheaper iPhone Min should have an older processor too. Check out the render below.