The products of Samsung according to one judge in the UK, are not as cool as those of Apple. However this hasn’t stopped Samsung, with the Samsung Galaxy S3, from running over Apple in the race to dominate the smartphone market globally.
Samsung Galaxy S3 vs iPhone 5
Samsung beat Apple to the top spot in Q3 of 2011 when they got a 20% slice of the worldwide sales pie, compared to Apple who got 14.5%. This was according to research undertaken by IDC. In Q3 of 2012, Samsung have surged ahead with 31.3% against the 15% of Apple. A lot of this is thanks to the Samsung Galaxy S3 which has hit 30 million in sales already. In fact, a recent report showed that 4 of the 5 best sales weeks that the Samsung Galaxy S3 has had since its launch happened right after the iPhone 5 was unveiled. That says a lot.
Perceptions of the two brand names could not be any more different. Apple is seen to be the innovator, who is able to re-invent markets with their single and very stylish product that has fans flocking with devotion, if they can afford it.
Samsung on the other hand picks up ideas and refines them with efficiency and then send them out in a wide product range which are affordable to both high and low end users.
Apple is surrounded by hysteria when they launch a new iPhone and this shows that they are able to generate excitement that Samsung have not.
It was the design muscle that ironically saw Apple lose one of the patent fights against Samsung when a judge in the UK said that the Galaxy Tab tablet was simply not cool enough for consumers to get it confused with the iPad from Apple.
While the name of copycats may stick to Samsung like glue, there is good business to be had from it, according to analyst Kevin Restivo. He says that if you are a fast follower you can get on the path to number one, and Samsung are proof of that.
The majority of analysts say that there are two key factors behind the success of Samsung in what is a competitive market, by embracing the Android OS and the high to low end market strategy. The Samsung Galaxy S3 for instance has both the Galaxy Premier and Galaxy S3 Mini.
By doing this they have been able to concentrate just on hardware and they have beaten Nokia and Blackberry who have kept their own OS. With Samsung being able to commandeer Android and got it going in the right direction, they were able to make dents in all of the opposition.
Samsung have been able to put high end flagship handsets such as the Galaxy S3 up against the recently launched iPhone 5. Despite the device’s age, it hasn’t been faltered by new releases from other Android device manufacturers either.
There are many consumers who cannot afford to buy iPhone as well. A recent report showed that the iPhone 5 is comanding price tags as high as $850 (contract free) for the 16GB model, while the Samsung Galaxy S3 16GB has already slipped to around $550.
Apple is stuck with just one handset each year, which gives them a higher profit margin than the product range of Samsung. However in the long run this will have them falling behind faster than Samsung when it comes to introducing new innovations.
While Samsung have taken market shares, Apple are still the leaders in overall profits in the smartphone sector.
The strength of Samsung lies in hardware, while Apple has its iconic iPhone brand and design that it has built up steadily since 2007 to what we see today. The powers are not going to switch hands so fast and we may see this Galaxy S3 vs iPhone 5 battle carry on to their successors for years to come.