Apple released the iPhone 4S last autumn, and we got an in-line evolution rather than an out and out revolution. OK we had Siri and a faster processor, but we also had the same looks and screen as the iPhone 4 from 2010.
Samsung Galaxy S3 vs iPhone 5: What Apple can learn
Apple, it seems, was being a bit lazy and so Samsung won this particular race. Ignoring the legal stuff for now, let’s have a look at the nuts and bolts.
Lots of people were surprised that the iPhone 5 wasn’t out last autumn, but Apple was just repeating its usual pattern. In 2008 we had the iPhone 3G, then the iPhone 3GS in 2009 – the same form factor as the iPhone 3G. This is called the “tick-tock” release cycle points out ZDNET. Apple releases a new form in one year (the tick) and then a similar form factor with new internals a year later (the tock).
So, Apple was on the sidelines for a year (a long time in tech) with the same old iPhone design, while competitors were releasing new designs and looks. Apple used to be the edgy one, but may be resting on its laurels a bit.
Now that it is time for the iPhone 5 to be the “tick”, the folks over at ZDNET have suggested a couple of features that Apple should borrow from the Samsung Galaxy S3. As the tech blog points out, it’s bigger than the iPhone 4S and the Samsung Galaxy S3 aesthetics makes you wonder if Sir Jony Ive was ill the day the 4S was designed.
The iPhone 4 is looking a bit old and industrial now. When the first pics were leaked people thought it was a prototype or an engineering mule. By comparison, the Samsung Galaxy S3 feels finished and sleek, and fits nicely in the hand. The iPhone looks and feels more like something you’d use to scrape ice off your windshield. Also, the aluminum bezel and glass gets beaten up pretty badly.
So what should the iPhone 5 learn from the Samsung Galaxy S3? The S3 has a great form – the famous 4.8” screen, the amazing LTE speed, the NFC chip, and all the Android trickery that iOS hasn’t caught up with yet (like Swype, CyanogenMod 10 and so on). If you’re anywhere near an LTE tower, you’ll fall in love with the 4G/LTE speeds too points out ZDNET.
Back to design, of course straight vs curvy is an individual choice, but the problem is that Apple has been offering curvy for two years now, and it looks like the iPhone 5 will inherit the boxy looks. It’ll be taller, but still straight.
ZDNET concludes that the iPhone is the market leader, and Apple is the most valuable company in the world, but this tick-tock release pattern needs to be broken. iPhone hardware needs to be redesigned every year to avoid it becoming stale. Apple also needs to listen to customers more, and to keep a close eye on what its competitors are up to.
What do you think?