Apple unveiled its iPhone 5 yesterday, and most of the rumors were right. A lot of the leaks focused on screen size and thinness, with a lot of analysts reckoning that battery life wouldn’t be hugely improved by these new factors.
The market place is full of enormous displays (HTC One X, Samsung Galaxy S3), amazing cameras (Nokia Lumia 920) and next-gen batteries (RAZR Maxx HD), as well as brilliant new features like the Samsung S-Pen (Samsung Galaxy Note 2), so why isn’t Apple on board the bandwagon, as it can certainly pay for the ride?
The company can make any high-end feature it wants to, so the 4” screen, so-so battery and samey camera of the iPhone 5 has us wondering why Apple execs have decided to be so pedestrian when they were once “magical” and revolutionary. The folks over at Ubergizmo (UG) have a theory – its dogma.
Tim Cook had a bit of a sideswipe at Android and Windows by declaring that making phones bigger is “not a challenge”.
iPhone 5 dogma: pursuing the ultra-thin and compact form factor at all cost
The Apple tradition – nay dogma – of ultra thin and compact is restricting what these phones can do suggests UG. Customers want big displays, longer-lived batteries and extra camera features, and these features need a bigger body.
When the first Galaxy Note and its 5.3-inch screen came out, people said it was too large to be a phone. Fast forward a few months and it is selling like hotcakes, so much so that its successor the Galaxy Note 2 has garnered up a lot of hype and believed to be headed to all four major US carriers.
People are now used to large smartphone screens, so the HTC One X and the Samsung Galaxy Note 2 just seem like a slight step up. Ubergizmo drives the point home by saying that many people see the phone call aspect of smartphones as a secondary function – it’s all about productivity tasks, emails, photos, networking and so on. These functions need big displays and batteries.
However while the iPhone 5 may not be as “revolutionary” as the first iPhone was when it came out, Apple does have its reasons for not going “all out”. Apple’s Jonathan Ive puts it best in a video that was released yesterday where he was explaining the design behind the iPhone 5. Ive stated that the smartphone has become such a major part of our lives that it would be wrong for Apple to change the iPhone so much that users would have to change how they have to use it. Hence Apple was very “careful” when it came to the upgrades chosen for the iPhone 5.
That is certainly an interesting way to put it.