The iPhone 5 launched to as much fanfare as criticism this time around as many folks were happy to see a new iPhone models finally launch, while others disappointed that it lost that spark which made the iPhone name synonymous with revolutionary. Given how tough competition has gotten since Apple introduced the original iPhone 6 years ago, it may be time for Apple to rethink its strategy of single releases. The folks over at TGDaily have written a good piece pitting the iPhone against the newest OS on the block, Windows Phone 8, to explain why Apple needs to think different, again.
iPhone 5 not enough, Apple needs to expand phone range
Apple have reigned in the evolution of the iPhone and maybe then even think that by making drastic changes it will push their fans away to other competitors. Microsoft on the other hand are branching out and making big changes with their Windows Phone 8. This has included them releasing Surface hardware of their own in the hope of putting a halt on Apple and Android.
However their strategies have not been without side effects as while the launch of the new iPhone 5 was seen by many to be lacking in innovation and even boring, Microsoft have been left with having to deal with those who don’t take to change very easily.
There seems to be no winning though as analysts complain about lack of innovation and they also complaining about changes being too big. Apple is still managing to sell out of their iPhone 5; reports say pre-order stock ran out within an hour.
It seems that people like the excitement that a new product launch brings but they don’t take to change very easily as this means they have to learn how to use the device and the OS all over again. Apple was on to a winner with their flagship iPad when it was launched as it was different to everything else on the market yet it was easy enough to learn. But then there was a downside for them too when they brought the OS X update and fans didn’t take too kindly to the numerous changes in how to use it.
Windows Phone 7 when launched was again very different to the previous version but this didn’t put people off and they flocked to get it. Yet both Microsoft and Apple are often criticized for failing to shown innovation and for bringing in new changes far too quickly.
This means that while a new product causes excitement thanks to a change, it then becomes hard for the vendor to update the product without causing negativity because they brought those changes in too quick. Microsoft has seen problems with customers wanting to stick with the old OS and refusing to upgrade to the latest.
If people stick with the old and won’t change advancement crawls along and this leaves the door open for competitors to sneak through. This can be likened to what Apple and Google did with iOS and Android. This has meant that the iPhone 5 is falling behind as competitors launch new exciting products.
The problem is the vendors often believe that they are mutually exclusive, when in fact they are not. If you have more than one line then products can be created that will chase after the new technology, Apple did this with the iPad when they sold the tablet with products that had been on the market for a long time such as on their iMacs.
So maybe the answer is to launch two phone lines. One of these could have the very latest technology and changes and the other could bring in changes more slowly and this would please everyone. There is nothing to say that the Samsung Galaxy S3, which is a leader in high tech, and the iPhone 5, which is lagging, theoretically could come from the same company? After all, Ford has the frugal Fiesta model as well as the GT-40 super car.