A new survey has shown that around half of those buying the Apple iPad Mini are new to Apple iOS. This suggests that the smaller tablet will help Apple’s market shares to grow in a big way instead of just cannibalizing sales of the full-sized iPad.
Nearly half of iPad Mini buyers are new iOS customers
The survey data came from over 1,000 consumers in the US and was published by Morgan Stanley, along with AlphaWise. Analysts say that while the sales of the Apple iPad Mini are taking over sales of full sized iPads, concerns do seem to be overblown.
The Apple iPad Mini has accounted for around 34% of iPad purchases that were planned, meaning that the tablet of 7.9 inches is the key demand driver for the Apple platform.
On the other hand the Apple iPad Mini is attracting fewer new users than the iPad 9.7 inch full -sized has done. Around 47% of buyers of the Apple iPad Mini are new to iOS 6, while 56% of people purchasing the full size Apple iPad 4 are new customers.
Thanks to this data Huberty said that the risk of cannibalisation faced by Apple would be manageable.