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Half Of iPad Mini Buyers Are New Apple Users [REPORT]

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A new survey has shown that around half of those buying the Apple iPad Mini are new to Apple iOS. This suggests that the smaller tablet will help Apple’s market shares to grow in a big way instead of just cannibalizing sales of the full-sized iPad.

Nearly half of iPad Mini buyers are new iOS customers

The survey data came from over 1,000 consumers in the US and was published by Morgan Stanley, along with AlphaWise. Analysts say that while the sales of the Apple iPad Mini are taking over sales of full sized iPads, concerns do seem to be overblown.

The Apple iPad Mini has accounted for around 34% of iPad purchases that were planned, meaning that the tablet of 7.9 inches is the key demand driver for the Apple platform.

On the other hand the Apple iPad Mini is attracting fewer new users than the iPad 9.7 inch full -sized has done. Around 47% of buyers of the Apple iPad Mini are new to iOS 6, while 56% of people purchasing the full size Apple iPad 4 are new customers.

Thanks to this data Huberty said that the risk of cannibalisation faced by Apple would be manageable.

Always looking for something new to learn, Mario looks at the internet as one big startup. With him at the helm, Autoomobile.com continues to head in the right direction of providing high quality and unbiased information on the latest new car models and electronics.