The iPad Mini was unveiled just a couple of minutes ago and with it the $329 price tag that it will start selling at. This of course is for the 16GB base model and the first thing many shoppers will notice is that it is a fair bit higher than the $199 Google Nexus 7, possibly its biggest rival.
iPad Mini takes on premium price tag
Given that Apple always charges a premium for its products, it should come as no surprise that they are not trying to compete dollar to dollar with the Google Nexus 7. Further to that, the iPad still dominates the tablet market so Apple doesn’t need to prove anything to Android at this point but just offer a smaller iPad option for folks who don’t want lug around the bigger and heavier iPad model.
So what do you get for $329? There is a 7.9-inch display, A5 processor, 10 hours battery life, lightning connector, FaceTime HD camera, 5-megapixel iSight camera and basically a lighter device to carry around. While many folks will still be considering the Nexus 7 over the iPad Mini, it is important to note that there are many more high-quality tablet optimized apps in the App Store than the Google Play Store.
So are you disappointed that Apple didn’t price the iPad Mini any lower? Are you satisfied with the specs and its limited color options – black and white? And finally do you see the need for a smaller iPad at this time? The iPad goes on sale November 2nd but can be pre-ordered before this weekend starts.