The iPad Mini is very troubling and we are not just talking about rumours of late changes to the design of the device. The most troubling thing about the device is how exactly Apple plans to price it.
iPad Mini price point: where should it be?
Apple will of course have a market for the tablet as this is the time for smaller tablets. The question is how much will Apple want for the tablet? How will they price the iPad Mini tablet in such a way that it will make sense to consumers in comparison to the rest of the line up of devices on iOS.
When it comes to iPads the iPad 3 at 9.7 inch sells at $500, $600, and $700 for the 16GB, 32GB, and 64GB WiFi editions, or $630, $730, or $830 for those tablets that come with cellular radios. Then there is the iPad 2 which is still available for $400 WiFi-only or $530 cellular-connected, both 16GB versions. This means that the current generation devices have a premium of $100.
The iPad Mini with a 7.85 inch display of course should sell for a lot less than its bigger brothers. But just how much will it be? The sweet spot for Android tablets is between $200 and $400. Of course Apple always command premium prices for their devices, therefore it could be in the $300 to $500 range.
Of course you have to take the iPod Touch into account and the latest version is $300 for 32GB or $400 for the 64GB version. This means that Apple will find it hard to put the iPad Mini on for a price that isn’t considered poor value for money. You do have to take into account that it is more compact but you can get the iPad Touch if you want the apps and the iOS and you do not want to pay out a lot for the iPhone or iPad.
The iPad Mini could come with different storage choices. This is perhaps by way of the 16GB, 32GB and 64GB. They might choose to have the same prices as the iPad 2, however even at these prices, iPod Touch buyers are likely to flock to buy the iPad Mini and enjoy a larger display for around $100 more.
Apple couldn’t put the iPad Mini at $300 and they couldn’t set the price at $500 as this would have fans of Apple in uproar. So just what is the answer to the pricing?
Apple will not want to drop the price of their iPod Touch so early in the game so maybe they will not release a 16GB version and instead start with the 32GB and offer it for $500 hints PocketNow. However this is unlikely, unless Apple don’t really care about the sales of the iPod Touch.
So it seems that Apple may have backed themselves into a corner and they could end up making customers angry; this is something that they cannot afford to do.