The Apple products that are on the tongues of everyone at the moment are the iPhone 5 and the iPad mini. It’s as though the iPod Touch has been left behind and is no more. So what if Apple retires the iPod Touch and rebrand it as the smallest of three versions of the iPad? Bloomberg predicts that Apple would then have this iPod touch turned iPad, the full sized iPad and the iPad Mini which is thought to have a 7.85 inch display and will be announced towards the end of October.
iPod touch should join iPad & iPad mini family
After all the iPod Touch does share the same qualities of the iPad and less of the iPod. This is thanks to the fact that it has a touchscreen and can run apps which can be downloaded from the App Store and it is incapable of making phone calls. Apple would be able to strengthen what already happens to be a huge seller having sold a total of 46.6 million units in the US since it was launched in 2007. The rebranded iPod Touch would then contribute to the marketing campaign of the iPads as opposed to becoming a big fish in what is a rapidly shrinking pond.
It would also fill out the line-up of iPads and lend temptation to moving away from the cheaper mobile devices offered by Amazon. The pricing of course would have to fit in with the existing product line of iPads. Currently the iPod Touch has a price set between $199 and $399, the iPad sells for $499 to $829, then there is the iPad Mini when that is released (predicted to be around $299 to $399). A rebranded iPod Touch would have to fit in and be set accordingly. Apple may choose to sell Wi-Fi only versions with a price tag of less than $250 while the 4G version could be around $380.
Of course you also have to take into account that the Amazon Kindle Fire HD is set at $199 and comes with a 7 inch screen, maybe Apple should lower the cost of all iPad’s if they are to remain at the top suggests Bloomberg.