The iPad Mini may be battling with the Google Nexus 7 as Apple themselves decided to target the ASUS tablet in their launch slideshow. However it looks like it will be the Amazon Kindle Fire which will be answering the call.
iPad Mini singles out Google Nexus 7 during their launch, now Kindle Fire attacks Apple tablet
Apple announced their iPad Mini tablet just days ago and already Amazon have tried to knock it down. Amazon has started to advertise their Kindle Fire HD device in a new row of ads that compare the tablet against the iPad Mini on their home page. This means that they are going to put a fight up and not just roll over and let Apple storm the small tablet market with their iPad Mini.
If you head over to the website of Amazon you will see that they are offering the device for $199. This is in comparison to the iPad Mini which comes with a price tag of $329 for the entry model. Amazon have taken a leaf out of Samsung’s book, or advertising campaign, and have listed the advantages of their Kindle Fire, while showing the shortcomings of the Apple iPad Mini.
What makes it even more interesting is the fact that they chose to use a quote from Gizmodo to highlight the differences between the two tablets. This says that the Apple 7.9 inch tablet has fewer pixels that competing tablet in the 7 inch category. They then have a statement aimed at Apple saying “You’re cramming a worse screen in there, charging more, and accusing others of compromise?”
Amazon told AllThingsD last week that Wednesday had been the biggest sales day for the Kindle Fire HD since the tablet was launched. They also mentioned the fact that the sales of the tablet was up three times, week over week.