In iOS 6, Apple’s own OS, the company has brought in its own maps service to replace Google Maps. First previews of the app were highly critical and most reviewers said that it had a lot to do before it challenged Google Maps.
BGR: Apple partner says Apple Maps “terrible”
Business Insider spoke to Noam Bardin, CEO of Waze, about the new turn-by-turn directions, and he didn’t have much good to say about it. Waze, like TomTom and others, gives the new service its traffic updates, although Bardin seems to think that Apple Maps relies mainly on TomTom.
“Apple went out and partnered with the weakest player,” said Bardin. “They’re now coming out with the lowest, weakest data set and they’re competing against Google Maps, which has the highest data set. What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.”
Bardin said that many mobile app developers have contacted Waze looking to use the company’s maps in their apps in preference to Apple’s.
“They’re saying many things that used to work on Google don’t work on Apple,” Bardin said. “Going forward now, we’re going to see this around maps, it’s the question of how fast Apple can work with their partners to update the data and how good the user experience will be.”
Update: Bardin contacted BGR to clarify his statements. He doesn’t think that Apple’s Maps are terrible, or that they will get people lost. He does think, however, that Apple used a weaker data set than Google did.