By now it’s safe to say that the introduction of the Google Pixel lineup really shifts the tides of the Android market. No longer is Samsung its sole representative against the Apple iPhone; Google is on a quest to break the duopoly by duking it out directly with the two heavyweights.
Thankfully, that’s not where the story ends. Google isn’t simply dumping the Nexus lineup to go full-premium (with carrier support), and it wouldn’t make sense for the Mountain View giant to. What about the cult that is pure Android?
The absence of any new Nexus devices has left a void that only Google could fill. That’s because there are many folks still keen on stock Android phones at affordable price points, and anyone can tell you that neither the Pixel XL nor its smaller equivalent tick that box.
So we’re left with the Nexus 5X and 6P as the two remnants of Google’s past that are still relevant, seeing that they’re the only ones guaranteed to get as far as Android 8.0. Via Project Fi, the 5X costs only $200, while the 6P asks for twice as much. Yep, sounds pretty affordable.
Android One: Blessed Are The Poor In Budget
But the good news is that there would be something to take their place once they’ve reached the end of their respective roads. It’s called Android One and it’s slated to be launched in the US before the halfway point of this year, at least according to The Information.
Android One is currently available in emerging markets as a budget lineup that enjoys direct support from Google, which is kind of the whole point to pure Android phones. Stateside, an Android One device should ask for between $200 to $300. This is good news for the many folks holding faulty Nexus 5X units or those who are barely keeping their Nexus 5 alive.
Why? Because Google shouldn’t have trusted LG to be in charge of churning them out. Despite boasting great value and commendable specs, they’re prone to being lemons. Whether Google would stick with HTC for the US-bound Android One or perhaps try out other dependable OEMs like Sony is another question.
And like the Nexus lineup, Google may allow the third-party OEM involved in production of its Android One phones to have its branding on them, since the Pixel/XL bears nothing but Google’s own logo. But of course, this is one big maybe – it’s best to take any such speculation with a grain of salt.
What do you think? Do you agree that Android One is meant to fill in the space left by the Nexus series?