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2018 Volkswagen Atlas Takes Pot Shot At Chrysler Pacifica

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Volkswagen wants to stay ahead in the competition over in the US and to ensure they do they need to reach a bigger market. When people first think about Volkswagen they immediately think about the Beetle, but times have changed and there is more to the carmaker than just the love bug, thanks to the Volkswagen Atlas, or is there?

Volkswagen has come up with the Volkswagen Atlas and the vehicle is marketed as being able to suit the requirements of a suburban family. It offers plenty of room and it is taking on the Honda Pilot and Toyota Highlander.

While it is going up against its main rivals, the Pilot and Highlander, the Volkswagen Atlas has also been taking a jab at minivans, including the Chrysler Pacifica, Honda Odyssey and the Toyota Sienna.

The FCA chose the suburban family appeal when they enlisted comedian Jim Gaffigan to play the role of a cool dad in recent ads. The ads do show that Volkswagen does have a sense of humour.

The ad for the three seated Volkswagen Atlas has the title of Luv Bug, so it looks like the company are playing on the old Love Bug name, which was the Volkswagen Beetle of course.

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