Toyota has been ahead of GM, Honda and Nissan when it comes to sales in the mid-sized segment. The Toyota Tacoma has managed to keep its head above the others but the margin is only a very small one. This is mainly due to the fact that when it comes to competition there really isn’t that much out there.
Perhaps one of the most appealing aspects of the Chevrolet Colorado happens to be the 2.8 litre Duramax engine. The vehicle comes in with a price tag of $31, 700, which is the same as what you can pick up the Honda Ridgeline for.
Sales of the Nissan Frontier have risen by 45% this year despite the fact that this is one vehicle that could actually do with an overhaul. The Toyota Tacoma on the other hand doubled sales of the Frontier recently.
Toyota wants to boost up the capacity of the Toyota Tacoma but they are looking at competition that is going to be fierce. One vehicle that is very popular is the Jeep Wrangler and it could go into the mid-sized category. The Toyota Ranger competes with the Toyota Tacoma in just the same way as it went up against the Toyota Hilux in the global market.
The two entries that are new aren’t known for their great off the road expertise but they are going to be able to give the Toyota Tacoma some competition in the same way as the peers in the market in the US cannot do.