There haven’t been any mid-size pickup trucks that have been able to outdo the Toyota Tacoma up to now. However with the new Chevrolet Colorado Duramax arriving last year along with the Honda Ridgeline making a return, the leader is now feeling pressure.
The Toyota Tacoma market share dropped down from 51% to 43% during August 2015 when compared to the same month year. It is thought that next year there is going to be more rivals, including the Ford Ranger, and supply could become an issue.
Thanks to the Toyota Tacoma being so popular the car maker has been struggling to keep up with demand. They have now set aside $150 million to boost production in Mexico by 60%.
The boost in supply could come in late next year or perhaps in 2018 and this gives competitors the chance to improve their position over the Toyota Tacoma.
In 2018 the Ford Ranger is set to arrive and possibly the Ford Bronco. The Ranger would go up against the Toyota Hilux of course and this is in the form of the Tacoma for the US.
Along with this the Jeep Wrangler could be in competition with its own version of a pickup by the time the Toyota Tacoma is sent out in bigger numbers.