In the mid-size segment, there haven’t been signs of Honda, GM or Nissan being able to catch sales of the Toyota Tacoma. This is a vehicle that has control of the segment, but that control is only by the smallest of margins. The reason for this is that the competition really hasn’t been up to much when it comes to putting up a fight.
The most appealing thing about the Chevrolet Colorado happens to be the Duramax 2.8 litre engine. It is offered for around the same price as the Honda Ridgeline at about $31, 700.
The sales of the Nissan Frontier have improved by 45% this year and it’s about time that the vehicle was treated to a new look. The Toyota Tacoma enjoyed double the Frontiers sales during the end of last month.
Toyota wants to boost the sales capacity of the Toyota Tacoma but they also have to face some intense competition. The Jeep Wrangler is a vehicle that has become popular and it might enter the mid-sized pickup market. The Toyota Ranger is also going up against the Toyota Tacoma in the same way as when it went up against the Toyota Hilux in the global market.
The two entries are not the best off-the-road vehicles but they are going to be giving the Toyota Tacoma a good fight, this should be a fight that the peers on the market in the US haven’t been able to give.