Even after Nissan took over, there was nothing Mitsubishi could do to keep the Lancer nameplate alive while looking out for its bottom line. As sales kept declining, the only viable option for the automaker would be to bid adieu to the venerated sedan.
Mitsubishi Motors North America executive VP Don Swearingen recently confirmed that the Lancer is officially saying goodbye to the US market in August.
And that’s a shame because it leaves the market bereft of husky performance sedans that are gentle on the wallet, save for the Subaru WRX and WRX STI that are thankfully still going strong.
In fact, the Subie won’t really have any direct rivals anymore, as its closest competitors are all hot hatch models. We’re talking about the Ford Focus RS, Volkswagen Golf R, and Honda Civic Type-R.
Although the WRX/STI is beginning to show its age with no overhaul at least for the next few years, it hasn’t really waned enough in sales for Subaru to call it quits and focus entirely on crossovers.
Plus, if the recently launched fifth-gen Subaru Impreza is any indication, the WRX/STI is going to have a bright future in terms of design. The Lancer Evo, on the other hand, would hopefully be able to stay alive and continue its rivalry with the WRX/STI outside the US.