In the UK the Land Rover Defender is the equal to the Jeep Wrangler in the US. Jeep however want to take on the Defender in its own country and they are hoping that a truck version of the Wrangler could steal some of the consumers away from the Defender.
It is a bold move from Jeep as surely they must know that they are unable to go up against the Land Rover Defender in the UK and come out the winner. However it might be the right time to try with the next generation of the Defender heading to the UK. Some people may not like the design and they could be swayed by the pickup Jeep Wrangler.
The pickup version hasn’t been confirmed but the bosses have been thinking about it for some time. They believe that people in the UK might go for a pickup version of the Jeep Wrangler thanks to the body shape being one that hasn’t been seen in the UK.
The Jeep Wrangler pickup would arrive with the single cab first and if it did well against the Land Rover Defender then a double cab could be offered at a later date.
But would you choose the Jeep Wrangler instead of the Land Rover Defender?