2018 Jeep Wrangler: Success Wrecked By Price
While no confirmation has been given at the moment it has been suggested that the price tag of the Jeep Wrangler could be higher than that of the version that is on the roads at the moment. This time around we aren’t talking about just a marginal hike in the price, it could be much more than what we saw with the 2017 version.
The production of the 2018 Jeep Wrangler is going to be steeper of course, so naturally the production costs will come in higher. Aluminium isn’t cheap to buy even if you bear in mind that the 4×4 will benefit from scale as there is going to be a huge increase in production.
The Jeep Wrangler production is delicate and this is down to the fact that it is being built from aluminium instead of steel. So it is possible that the price tag of the new Wrangler might be increased by around $1,000 to $3,000. Overseas it would be a different story.
While the price hike in the US could feel only a small pinch to those buying the 2018 Jeep Wrangler. Overseas it is going to feel more along the lines of being punched in the face hard. This is down to the Wrangler already costing around four times the equivalent in China and India.
Jeep may want to soak up some of those additional costs due to using aluminium of high grade. If they don’t do this they could see buyers outside of the US becoming scarce for the Jeep Wrangler and instead go for the Jeep Renegade instead.