2018 Jeep Wrangler: Success May Be Destroyed By Its Expense
We haven’t had any confirmation at the moment but it is thought that the cost of the Jeep Wrangler could be higher than the version out at the moment. We are not just talking about a marginal hike in price either as we saw with the refresh of the 2017 version.
Of course we can expect the 2018 Jeep Wrangler to cost more as the production costs are also going to be higher. Aluminum isn’t that cheap of course even when you take into account that the 4×4 is going to benefit from economies of scale thanks to a big increase in production.
The production of the Jeep Wrangler is more delicate due to the fact that it is built from aluminum not steel. This means that we may see an increase in the price tag of somewhere between $1,000 and $3,000. However if the Wrangler is going to become popular overseas then it is going to be very different story.
What may feel like a small pinch in the US could feel like a huge slap in the face for people abroad. This is due to the fact that already the Jeep Wrangler costs the equivalent of around four times the cost in China and India. These are the perfect markets for the Wrangler of course as they are rugged.
Perhaps Jeep would stomach some of the additional costs due to them using high grade aluminum. Without doing this they could find it hard to find buyers abroad and more so when you take into account that the non-aluminum version of the Jeep Renegade has a price tag that is less.