Jeep is pulling some punches against the Land Rover Defender with the introduction of the 2018 Jeep Wrangler in the UK. Bear in mind that the Defender is UK born and as such this is going to be a battle that is interesting. Jeep hopes that the Wrangler pickup will be able to turn people away from the next gen Defender.
Jeep is going to have to hit out hard if they want to go up against the Land Rover Defender in its own country. Of course they may just pull it off as the next gen Defender may not please fans and these people may be steered towards the Defender.
At the moment Jeep hasn’t given confirmation about the truck version of the Jeep Wrangler, but it has been something that bosses have been considering for some time. It may prove to be popular with the wide body style as this is something that the UK hasn’t seen.
The Jeep Wrangler may be offered only in the single cab first and depending on how well it pulls punches against the Land Rover Defender, it may then be offered with the double cab.
But the question we want to know is which would you go for? Would it be the Land Rover Defender or would you side with the 2018 Jeep Wrangler?