2018 Jeep Wrangler: Price Tag Could Destroy Chance Of Success
There hasn’t been any confirmation at the moment but we think that when the 2018 Jeep Wrangler comes our way it will cost a lot more than the version out at the moment. While the 2017 version had a price tag that was higher, this was only a small hike in price and this time it will be more.
The 2018 Jeep Wrangler will cost more of course as the production costs are going to be higher. This is down to the fact that it’s made from aluminium and this isn’t cheap to buy, even when you consider that the 4 x 4 would be able to benefit from scale due to the fact that the production of the Wrangler is going to be increased.
The Jeep Wrangler production is going to be delicate down to the fact that it is built from aluminium instead of steel. Due to this we think that the price tag may be increased by $1,000 to $3,000. The popularity overseas may be different however.
The price increase in the US could feel just like a pinch, but overseas it may be more along the lines of a punch. This is due to the fact that in countries such as India and China the equivalent cost of the Wrangler is four times that of the US. This is a shame of course as these are countries offering rugged terrain.
If Jeep could take in some of the costs associated with using the high grade aluminium it would be better. If they don’t then buyers abroad may be few and far between. Buyers could make the move away to the Jeep Renegade as the price tag is lower.