It might sound strange but one of the most iconic vehicles of Jeep hasn’t been the best-selling vehicle. The lineup of Jeep includes six models and among them the Jeep Wrangler has come third. But there has been a good reason for this and that is down to the fact that supply has been limited due to the vehicle being produced at just one plant.
This has meant that a lot of the stock of the Jeep Wrangler has been held back for sale in the US. So only around 20% of the 250,000 units that were sold last year have gone out to overseas buyers.
The Jeep Renegade however is totally different and it is produced in three regions and not the US. Around 62% of units are sales from customers outside of the US.
This is soon to change though as the FCA has chosen the Jeep Wrangler to represent the brand name and it will get a huge boost.
It means that there should no longer be limited supply for foreign markets. They are investing $700 million and it means that the plant is going to offer up around 450,000 units each year.
Just like the Ford Mustang, which took over the international market recently, the Jeep Wrangler is going to need to warm up. The Mustang was launched in Australia and it managed to sell out in the first month of arrival on the roads.
Of course the sales of the Jeep Wrangler are not going to rocket in regions where the vehicles presence has been sparse and this includes the Middle East, Europe and Asia.