2018 Jeep Wrangler: Is It Going To Be Along The Lines Of The Ford Mustang?
One of the most iconic of vehicles of Jeep is the Jeep Wrangler, even though it hasn’t been known to be the best-seller. In fact it has come in in third place and the reason this is due to the fact that the supply has only come from a single production plant over in the US.
This means that not a lot of stock is sent out to other markets outside of the US, as the US is the first priority. This has meant that around only 20% of the 250,000 units that were sold were sent out overseas.
The Jeep Renegade however has been produced in three different regions, but it hasn’t been produced in the US. This has meant that about 62% of the total sales have been from outside of the US.
This is about to change though as the FCA has revealed that the Jeep Wrangler production is going to get a huge boost.
There isn’t going to be a dilemma about limited supply for the foreign markets as the investment of around $700 million means that the production capacity is going to be boosted to around 450,000 units.
The Jeep Wrangler is going to have to take a page out of the book of the Ford Mustang, which entered into the international market and then went ahead and took it by storm. When the Ford Mustang arrived in Australia it sold out the units in one month.
Of course we are not going to see the sales skyrocket over in regions such as Europe and the Middle East, where the presence is still sparse at the moment. The Renegades performance abroad should be a precursor for the Wrangler to enjoy success.