There has been a move in the demand for vehicles and this move is on buying crossovers and SUVs. This means that it is the perfect opportunity for Ford to cash in with the 2018 Ford Bronco and Ford Ranger.
Honda and Toyota are competing against the 2018 Ford Bronco and Ford Ranger but they don’t have the iconic branding that Honda does. Sales of passenger vehicles have slumped from 50% of sales of new vehicles to just 37% and soon vehicles such as the Toyota Camry and Honda Accord could lose out to the Bronco and Ranger.
Ford is going to be launching four new SUVs during 2020 and one of these is said to be the Ford Bronco. They also plan on launching a revamped Ford Expedition as a 2018 model.
While the SUV segment is so popular, Toyota only offers the Toyota Tacoma pickup, with no off the road SUV to take on the 2018 Ford Bronco and Ford Ranger. Plus they will have the Expedition and Explorer when they arrive, so they are going to take some beating.