2017 Nissan Leaf Causes Sales Failure
The sales of the Nissan Leaf haven’t been doing so well but Nissan have only themselves to blame.
In the EV market in Europe last month there was over 13,000 registrations and among these one vehicle stole most of the show and it wasn’t the Nissan Leaf. We are talking about the BMW i3, who along with the Outlander PHEV and the Volkswagen Passat GTE have beat sales of the Leaf.
This isn’t due to the Nissan Leaf being a particularly bad electric vehicle. It is more down to the fact that Nissan chose to keep the volume of the Leaf low thanks to the imminent arrival of the 2017 version.
Sales of the Nissan Leaf were down last month by 15% when they sold only 869 units, while registrations of the vehicle have been dropping over the continent. You might have thought that Nissan would be worried by this; however they are intentionally keeping the production numbers down, so the vehicles aren’t available to buy. The reason is that they don’t want to be left holding onto a huge number of the vehicles when the 2017 version comes out.
While Nissan holds back supply of the Nissan Leaf, the BMW I3 has taken the number one spot with 1,317 registrations in August, while the Outlander PHEV is in second place with 1,028 units and the Volkswagen Passat GTE coming in third with 119 units.