One of the most valuable brands of the FCA is the Jeep Wrangler but last month it was among the biggest losers as sales were on the decline by as much as 18%.
In September sales of the Jeep Wrangler went down 18% and this has been the first monthly year over year drop since September 2013. Sales of Jeep have been dropping with the Cherokee seeing a loss of 12%, the Compass 16% and the Renegade 13%. However the far worse was the Jeep Wrangler which saw a drop of 18%.
Only the Jeep Grand Cherokee and the Patriot managed to gain sales. The Cherokee sales went up by 18% and the Patriot sales rose by 33%, but production of it is going to reach an end soon.
Jeep is in the midst of big changes of course, as the production of the Jeep Cherokee is going to move to Belvidere. Production of the Cherokee is slow at the moment and overtime has been reduced. Production is reduced from 20 hours to 16 hours per day.
If the demand for the Jeep Cherokee does falter then this would be another big blow for the Jeep Compact. Over at the Toledo plant an additional 10 temporary workers were employed to maximize the Jeep Wrangler and Cherokee production, however then workers were told they were not needed and this left them out of work.
So it looks like the Jeep Wrangler is on the downward slide when it comes to sales and we will have to wait to find out just how they go.