Jeep is priming themselves for a big shift and one of the biggest victims is going to be the Jeep Cherokee, which has been the leader for sales. The FCA want the Jeep Wrangler to be the brand to represent them and they also want it to become the best-seller around the world along with in the US.
In the US the Jeep Wrangler has managed to take over the sales of the Jeep Cherokee both in year to date and monthly sales. Jeep is hoping that the Wrangler is going to keep up this pattern in the years to come.
They are moving the Jeep Cherokee production away from the plant in Toledo and the production of the Jeep Wrangler could be boosted from 240,000 to 450,000 vehicles per year. If this were to happen it would be an increase of 87.5%.
The compact crossover is being put in the shadow by the Jeep Renegade both directly and indirectly. Internationally there isn’t any other nameplate from Jeep that has been able to come close to the sales growth rate of the Jeep Renegade.
Since it was introduced last year around 70% of sales were to buyers outside of the US and if it continues on this way it could take over the Cherokee for sales outside of the US.
The Jeep Wrangler is very popular and if the FCA can produce more each year it would take over the Jeep Cherokee in the global market.
In the US things may be different as the same platform that was used for the Renegade is going to underpin the replacement of the Jeep Patroit and the Jeep Compass.