Jeep is looking at a big shift and the Jeep Cherokee is going to be taking the brunt of this shift. The FCA want the Jeep Wrangler to become the most distinguished of the nameplates not only in the US but also around the world.
In the US the Jeep Wrangler has managed to overtake the sales of the Jeep Cherokee for what happens to be the first time in a long time, not only in monthly sales but also in year to date sales. The FCA want this to keep happening in the years to come.
The Jeep Cherokee is being taken away from the Toledo plant and this allows more production for the Jeep Wrangler and I is thought that the capacity is going to be boosted from 240,000 vehicles each year to 450,000, which would be an increase of 87.5%.
The compact crossover is being taken over by the Jeep Renegade both directly and independently. Internationally there hasn’t been any other nameplate from Jeep that has been able to come close to the sales growth rate of the Renegade.
Since the vehicle was introduced last year around 70% of the sales have gone to buyers outside of the US and if it continues then the Renegade may take over from the Cherokee to become the best-selling model outside of the US.
The Jeep Wrangler is popular and with a boost in production it would take over from the Jeep Cherokee in the global market.