Jeep is in the midst of making some huge changes that are going to have a big effect on the sales leader, which is the Jeep Cherokee. The FCA intend the Jeep Wrangler to become the best-selling vehicle around the world and in the US.
In the US the Jeep Wrangler has now been able to overtake the sales of the Jeep Cherokee in both year to date and monthly sales, something it hasn’t been able to do for a long time. Jeep is hoping that this is going to remain so for many years to come.
The Jeep Cherokee will be moved away from the plant in Toldeo and production at the Toledo plant is going to be boosted from 240,000 vehicles to 450,000 per year.
The crossover has been taken over slowly by the Jeep Renegade and this applies both directly and indirectly. When it comes to the international scene there hasn’t been any other nameplate of Jeep that has been able to come close to the sales growth rate of the Jeep Renegade.
Around 70% of sales have been outside of the US and if it keeps up the selling overseas then we expect the Jeep Renegade to overtake the sales of the Cherokee to become the best-seller outside of the US.
However in the US things will be different as the same platform that is used for the Jeep Renegade will be underpinning the Patriot and the Compass replacement. This is going to make things a great deal more difficult for the Jeep Cherokee as it would be able to challenge the position as the cheaper and smaller model of the Grand Cherokee.