There is a big change occurring for Jeep and the biggest victim in the change is going to be the Jeep Cherokee. The FCA wants to move the Wrangler up so that it is the most distinguished vehicle in the lineup along with being the best seller around the world and the US.
In the US the sales of the Jeep Wrangler have now overtaken those of the Jeep Cherokee for the first time in a long time for both year to date sales and monthly sales and Jeep hope that this is going to be the case for many years.
The Jeep Cherokee is being moved away from the Toledo plant and the production could be boosted from 240,000 vehicles to 450,000 per year, which would see an increase in 87.5%.
The compact crossover is being taken over by the Jeep Renegade both indirectly and directly. Internationally there hasn’t been a vehicle from Jeep that has come close to the sales growth of the Jeep Renegade.
It was introduced last year and since then around 70% of the sales have been to buyers outside of the US. With the pace that the vehicle has been selling overseas, the Jeep Renegade would take over from the Cherokee to become the best-seller outside of the US.
The popularity of the Jeep Wrangler along with the boost in production is likely to play a part in the takeover of the Jeep Cherokee in the global market.
Things are different at home however; the platform that is on the Jeep Renegade is going to be the same on the replacement of the Jeep Compass and Patriot. Things could get more difficult for the Jeep Cherokee as the new one would challenge position for the smaller and cheaper priced version of the Grand Cherokee.