Since back in 2010 we began hearing rumours about Hyundai taking on Toyota by launching a vehicle that would take on the Toyota Prius. We are talking about the 2017 Hyundai Ioniq of course, which made its debut last March at the New York event.
The 2017 Hyundai Ioniq has enjoyed its first media drive just this week and it is made available in regular hybrid, plug-in hybrid and battery electric. While Hyundai hasn’t been playing up the competitor aspect to the Prius so much, but the Ioniq has been benchmarked against the Toyota Prius.
At the moment Toyota has 70% share of the hybrid market in the US and the Toyota Prime plug-in has been doing well in sales, so it is going to be tough for the 2017 Hyundai Ioniq to take it on. However it does have several things going for it.
The Hyundai Ioniq hybrid and Blue variation offer the best fuel economy at 57mpg when in the city and 59mpg on the highway, with 58mpg combined. The Toyota Prius Two Eco offers up 56mpg. The regular hybrid version of the Ioniq beats the other five trims of the Prius with 55mpg in the city, 54mpg on the highway and 55mpg combined.
Hyundai has said that the Hyundai Ioniq offers up the 1.6 litre direct injected Atkinson cycle engine along with the single motor and the Toyota Prius offers the 1.8 litre and the dual motor.
The Hyundai Ioniq hybrid should be making its way out in the fourth quarter of this year and it follows the formula of Toyota of basing the PHEV on the base version. We expect the powertrain to be similar with the exception of a 8.9kWh battery that offers up 27mpg.
Whether the 2017 Hyundai Ioniq is going to be able to beat the Toyota Prius remains to be seen, but what do you think?